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Why do rock bands from zero change their sound drastically?

Marilyn Manson said: “The death of art comes when you allow human opinion and demands to change what you do. There is a difference between being the boss, or servant. There is a difference between whether you give people what they want, or what you consider necessary to give, and it is huge. ” For decades, some musicians follow a single beaten track, in the framework of one style and the chosen motion vector, others at some point can make a sharp turn, showing completely new themselves. The question is, what do these experiments lead to, and are they always truly sincere.

Why rock bands from the zero radically change the sound of the photo: AP Mike Shinoda
“It used to be better!” Sometimes this phrase about new albums by groups whose peak of popularity came at the end of the 90s – the beginning of zero, sounds like a sentence. In those days, rock music was in trend, on the streets of Moscow one could meet gloomy ready singing Marilyn Manson and Lacrimosa, and in parks stumble upon big companies of punks listening to Misfits and Sum 41, or schoolchildren who were crazy about Linkin Park, HIM and Thirty Seconds to Mars. Although the fashion for heavy music has passed, loyal fans have remained, and they continue to follow what their idols do. Since these fans are completely immersed, they are scrupulous about what each next album of your favorite artist will be, in what style he will be released.

For the past few years, some fans have been waiting for new records with distrust and fear, as among many rock bands of various styles, there has been a tendency to change their style, making the sound more easy and pop. Often this is due to the desire to extract commercial gain, to get into the mainstream and attract a new audience. However, such attempts are rarely crowned with success, because lovers of pop music rarely accept with open arms those who have established themselves as representatives of the alternative camp, and the old guard of fans wants to hear these artists as they loved them at the very beginning. So, many fans were disappointed with the album Linkin Park “One More Light”, the album “Over It” “Bullet for My Valentine”, some experiments by Bring Me the Horizon and Thirty Seconds to Mars also did not cause much enthusiasm among the public.

Changing the sound for material gain, musicians rarely win the lottery. Sales of records are falling, new fans never come, and the old ones remain disappointed. Of course, more than once there have been cases when success has come after a colossal failure, but it usually happens when maturation and rethinking of values ​​influences the change of musical style, when artists consciously transform, diving into new creative spaces. In this case, the sound can become even more interesting, enrich with elements of new genres, the American group Falling in Reverse can boast of this. The team began its journey with post-hardcore and emo music, gradually adding notes of metal core, repcor and even space rock. The group demonstrated a tremendous ability to remain interesting and relevant to listeners.

When thinking about changing the creative course for one reason or another, we should not forget that money can serve art for the benefit of people or destroy it by turning songs from works into tracks, a one-day product. Well, even if the impulses to change the stylistic “image” of their music are sincere, you still need to be careful: the audience does not always easily perceive the new, so it’s better to prepare it for the coming changes in advance.

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