Pestana Resort Group chooses The Lodges Community to develop their direct bookings

Marco Poneto

Pestana Resort Group, the biggest worldwide tourism and leisure group of Portuguese origin, has chosen to companion with The Lodges Community (THN), an progressive know-how firm providing a platform designed for resort manufacturers to extend direct bookings. The Pestana workforce will make the most of THN’s product suite to personalize their resort web site customers’ experiences by tailoring messages and presents to every particular person, confirmed to drive bookings and income.

THN’s worldwide workforce of specialists with a deep experience in hospitality, product design, and client advertising and marketing is an ideal match with the Pestana Resort Group, in an effort to enhance their direct channel efficiency. THN’s founder, Juanjo Rodriguez, expressed his pleasure for the brand new partnership, “We’re comfortable to be working with such a forward-thinking multinational group within the tourism trade. I am trying ahead to our know-how and experience translating into success for the Pestana Resort Group.”

Pestana Resort Group will make the most of THN’s benchmarking instrument, BenchDirect, to determine the place the model is below or overperforming, and pinpoint learn how to enhance outcomes, at a granular stage. To behave on these insights, THN’s Conversion and Personalization instruments will enable them to construct highly effective campaigns that ship personalised on-line messages and use clever behavioral triggers to strategically time these communications. Not solely will this enhance web site conversions, but in addition present a time-efficient answer, giving them full flexibility to make modifications to their web sites anytime, anyplace. The Pestana Resort Group will profit from:

  • Complimentary entry to THN’s newest product innovation, BenchDirect, the trade’s first benchmarking platform devoted to the direct channel
  • Intensive set of focusing on choices to ship personalised messages to web site guests
  • Actual-time worth comparability and worth match in opposition to OTAs and metasearch engines to make sure the resort is providing one of the best price, each time
  • Testing capabilities and superior analytics to gauge customer reactions for web site messaging optimization
  • Devoted buyer assist workforce to help of their success each step of the way in which

Ricardo Rodrigues, Head of Ecommerce on the Pestana Resort Group, commented, “Our goal is to take visitor expertise to the following stage. We take pleasure in providing a personalised service to our company at our properties in particular person, and we’re comfortable to now ship this stage of personalization with THN proper from the second a customer arrives on our web site.”

With the Pestana Resort Group’s intensive viewers, THN’s instruments pair seamlessly to supply tailor-made communication to every of their web site guests, resulting in a rise of their direct bookings and income.

About Pestana Resort Group

The Pestana Resort Group is the biggest worldwide tourism and leisure group of Portuguese origin. Devoted to providing its company ‘the time of your life’, the corporate owns and manages greater than 100 properties, throughout 3 continents.

Mr. Pestana, the corporate’s visionary founder, opened the group’s first resort in Madeira Island in November 1972. Collectively along with his son, Dionísio Pestana, the model’s footprint has been rising internationally. Below their management, the award-winning Pestana model has turn into a devoted guardian of Portuguese tradition and heritage, in addition to a forward-thinking hospitality group that gives the perfect areas, around the globe.

The Pestana Resort Group includes 4 resort manufacturers: Pestana Lodges and Resorts, Pestana Pousadas de Portugal, Pestana CR7 Life-style Lodges and Pestana Assortment Lodges. Aiming to supply full and engaging experiences, the Pestana Group operates in varied enterprise areas: inns, tourism actual property, actual property, trip golf equipment, golf programs, casinos and trade. It’s presently current in 16 international locations in Europe, Africa, and America.

Enter the Pestana universe and be taught extra at: or

About The Lodges Community

The Lodges Community is an progressive know-how firm working with over 14,000 inns across the globe. Boasting a world workforce of specialists with deep experience in hospitality, product design and client advertising and marketing, the corporate presents shoppers a full-stack development platform to energy their direct channel. By leveraging a sequence of built-in instruments and analytics, resort manufacturers can entice, interact and convert company all through the person journey.

Along with worth comparability, evaluations abstract and a full suite of personalization choices, THN’s Oraculo product harnesses machine studying strategies to foretell person conduct after which mechanically personalizes each the message and the provide for every person. The corporate’s newest innovation, BenchDirect, is the primary benchmarking product for the direct channel, offering inns with never-before-seen aggressive information that fully modifications the foundations of the sport.

THN’s mission is to enhance the net reserving expertise, develop direct bookings and strengthen the connection between resort manufacturers and their company.

For extra details about BenchDirect Locations, go to

For extra details about THN, go to or contact [email protected]

Julia Pedrol

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