NATAS journey truthful returns with excessive hopes

Marco Poneto

The Nationwide Affiliation of Journey Brokers Singapore (NATAS) is bringing again its signature NATAS Holidays 2022 over August 12 to 14 at Singapore Expo Corridor 5.

The present, branded as the one premier journey truthful in Singapore, will function greater than 40 exhibitors from the journey and tourism ecosystem, together with NTOs, journey companies, lodge firms and cruise specialists.

NATAS Holidays was final held in August 2019 (Picture by NATAS)

Whereas NATAS was not accessible for remark at press time, exhibitors Chan Brothers Journey and Korea Tourism Organisation advised TTG Asia that the return of the journey truthful was well timed, as Singapore residents are wanting to compensate for misplaced holidays.

“We’re thrilled that leisure journey is roaring again with bookings and enquiries rising exponentially,” mentioned Jeremiah Wong, spokesperson for Chan Brothers Journey, which is able to take up a 252m2 sales space at NATAS Holidays 2022.

He added: “2022 is the chapter of our trade’s resurgence and we’re constructive that 2023 would be the yr that tourism data a robust bounce again to pre-pandemic ranges because the market stabilises.”

Jamie Chua, advertising supervisor with Korea Tourism Group (Singapore Workplace), mentioned the occasion could be instrumental in restoring customers’ confidence in journey, “by demonstrating that the journey trade is able to rise above the pandemic”.

“We want to deliver again the enjoyment of journey to everybody in Singapore,” Chua added.

To encourage journey and encourage bookings, Korea Tourism Group (Singapore Workplace) has deliberate a sequence of workshops at its sales space and varied communications centred on particular curiosity holidays. It’ll additionally give away tickets to a particular showcase at Victoria Theatre in September for purchases made on the journey truthful.

“We want to encourage our guests to go deeper into South Korea the place they will expertise and discover completely different elements of (of the nation) by way of Ok-cycling, Ok-trekking and Ok-food,” revealed Chua.

The tourism workplace will, particularly, spotlight the area of Jeollanamdo, dwelling to UNWTO 2021 Finest Tourism Village and recognised as Land of Ok-Gourmand. It has partnered with Singapore life-style and leisure journal, U-Weekly, on a marketing campaign titled UTRAVEL to Korea to showcase the area and provide an October tour that will probably be led by a thriller character.

Entry to South Korea has vastly improved on the again on a number of new air hyperlinks from Singapore, she famous. Air Premia, Jeju Air, Scoot and T-way are among the many airways which have lately launched new providers from Singapore, and Chua mentioned extra would observe within the coming months.

Chan Brothers Journey can be decided to transform journey intentions into motion on the present grounds, and can current its widest number of dates and confirmed departures, in addition to quite a few presents and new itinerary launches, together with its well-liked celebrity-led tour sequence.

Wong hopes “astute travellers” will e-book and safe their seats on the August present, in order to beat the potential value hikes within the market. He famous that the value of journey continues to be risky and delicate to surging airfares as a consequence of restricted seat stock.

Chan Brothers Journey expects robust bookings for the second half of the yr till March or April 2023, with year-end and spring journey drawing significantly excessive demand from Singapore residents.

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